After reading about overpopulation issues, Janet Wainwright, with 18-year-old Cotton, persuaded the tribe to open its herd for adoption using “Flicka” to promote the program.
At last, a movie promotion tie-in which doesn’t involve acres of Burger King tat…Janet Wainwright, a Seattle-based publicist for 20th Century Fox, has persuaded the Yakama Nation (in the state of Washington) to allow surplus horses from their wild bands to be adopted by non-First Nations people for the first time. The tribe joined forces with 20th Century Fox to promote the film “Flicka“, about a teenager who adopts and bonds with a wild mustang. The Yakama Nation manages and protects about five thousand wild horses on its reservation in central Washington, but the overpopulated herd is disrupting the ecosystem, stamping out medicinal plants and food for deer and other animals. The Seattle Post-Intelligencer has a great article about the promotion here.
The Yakama Nation manages more than 5,000 wild horses.